From the Capitol Hill Seattle Blog:
"Valentine’s Day is a busy one for Flowers on 15th.
Last year. the line ran out the door and, by the end of it, there wasn’t a single flower or scrap of greenery left in the shop. But nearly every day here is busy — there’s always some occasion in urgent need of floral accompaniment.
If you have spent any time on 15th Ave E between Republican and Mercer, you’ve probably seen owner Alex Soto bustling armfuls of flora into his red truck on his way to another of the day’s many deliveries. When I visited the shop on a sunny Monday morning, Soto was busy loading up flowers for the joint memorial service of former Washington Governor John Spellman and his wife, Lois, who died within days of each other at the age of 91 and 90, respectively.
Before he hurried out the door, Soto shared the best way to understand his business. “Check out our Yelps,” he said, “That’s who we are. We belong to those people. They love us because we listen to them and we do what they want us to do. The only reason people give us money is because they trust us.”"